Studio concept · Fintech SaaS
Ember Finance
A cash-flow dashboard for small businesses, plus the content and search strategy to bring it to market.
- Sector
- Fintech SaaS
- Year
- 2024
- Type
- Studio concept
- Services
- UI/UX DesignDigital MarketingSEO
Good morning, Priya · Lantern Café
Will I have enough cash next month?
Projected balance · 30 Nov
$18,240
12-week forecast
— Actual - - Forecast
Upcoming bills
Heads up
Week of Dec 8 dips below your $5,000 safety line. Moving the supplier payment 5 days fixes it.
The brief
Small business owners know cash flow matters but rarely have time for spreadsheets. We explored Ember as a SaaS product that turns bank data into a simple weekly forecast, and asked how to design an interface non-accountants trust and a go-to-market plan that reaches them where they already look for answers.
KNOW YOUR CASH
TYPEFACE
Aa
Manrope · calm, precise, numeric-friendly
STATUS LANGUAGE
Key idea
Answer first
The dashboard opens on a single forecast, with detail one tap away rather than all at once.
Our approach
How we solved it.
The dashboard leads with one question every owner asks: 'Will I have enough cash next month?' A single forecast line, colour-coded for risk, sits above the detail, which is progressively revealed only when someone wants it.
The marketing strategy pairs a library of plain-language cash-flow guides, planned around high-intent search terms, with a free forecast template as a lead magnet and a nurture sequence that introduces the product through genuinely useful advice.
Good morning, Priya · Lantern Café
Will I have enough cash next month?
Projected balance · 30 Nov
$18,240
12-week forecast
— Actual - - Forecast
Upcoming bills
Heads up
Week of Dec 8 dips below your $5,000 safety line. Moving the supplier payment 5 days fixes it.
Design decisions
- 1
Answer first
The dashboard opens on a single forecast, with detail one tap away rather than all at once.
- 2
Plain language
Financial jargon is replaced with everyday terms, validated with non-accountant users.
- 3
Content-led growth
Search-driven guides and a free template build trust before asking for a sign-up.
GUIDE · 6 MIN READ
How to forecast cash flow in 15 minutes a week
No spreadsheets, no accounting degree. A simple weekly routine that tells you if next month is safe, with a free template.
List fixed bills
Add expected sales
Check the low point
Free 13-week forecast template
DownloadFrom Ember · Day 3 of 5
The 15-minute cash flow check
Hi Priya,
Most cash surprises come from three bills you already know about. Here's how to spot them early, using the template you downloaded on Monday.
Free template
13-week cash forecast
Open template
CONTENT-LED GROWTH
Helpful first. Sign-up second.
Know your cash.
Run your business.
Palette
#16110e
#ff6b3d
#f5ede6
Deliverables
- Product UX & UI01
- Design system02
- Content & SEO strategy03
- Lead magnet & email nurture04
- Launch campaign plan05
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