Studio concept · Beauty e-commerce
Solace Skin
Packaging and a Shopify storefront for a minimalist skincare brand, with an ingredient library built to be found in search.
- Sector
- Beauty e-commerce
- Year
- 2025
- Type
- Studio concept
Packaging, Shopify storefront and ingredient library for a minimalist skincare brand.
Solace
SOFT CLEANSER
with oat
150 ml
Solace
EVEN SERUM
with niacinamide
30 ml
Solace
03 · DAILY CREAM
The brief
Skincare shoppers are overwhelmed by claims and jargon, and many research ingredients on search engines before they buy. We imagined Solace as a direct-to-consumer brand with a short range of gentle formulas, and asked how its packaging and online store could feel calm and honest, and how its content could answer the questions shoppers are already searching for.
FEWER STEPS · CLEARER CHOICES
TYPEFACE
Aa
Instrument Serif for names, a clean sans for every fact.
01
CLEANSER
02
SERUM
03
CREAM
LABEL RULE
One hero ingredient on the front. Every ingredient on the back.
Key idea
Numbered routine
A step number on every product makes the order of use obvious at a glance, on the shelf or the screen.
Our approach
How we solved it.
The packaging system is deliberately quiet: soft clay and stone tones, a fine serif name and one ingredient callout per product, with full ingredient lists and usage printed clearly rather than hidden. Each product has a simple number that tells you where it sits in a routine.
The Shopify storefront leads with routines instead of a long product grid, and every product page explains what the formula does, who it suits and how to use it. An ingredient library, planned around search intent, gives each key ingredient its own plain-language page linked to the products that contain it, with structured data for products and FAQs.
BUILD YOUR ROUTINE
Three steps. Morning and night.
Solace
SOFT CLEANSER
with oat
150 ml
STEP 01
$24
Soft Cleanser
With oat · 150 ml
ADD TO ROUTINE
Solace
EVEN SERUM
with niacinamide
30 ml
STEP 02
$38
Even Serum
With niacinamide · 30 ml
ADD TO ROUTINE
Solace
03 · DAILY CREAM
STEP 03
$32
Daily Cream
With squalane · 50 ml
ADD TO ROUTINE
Design decisions
- 1
Numbered routine
A step number on every product makes the order of use obvious at a glance, on the shelf or the screen.
- 2
Shop by routine
The store starts with a routine builder rather than dozens of products, so choosing feels simple.
- 3
Ingredient library
Plain-language ingredient pages answer real searches and link directly to the products that use them.
INGREDIENT LIBRARY · N
Niacinamide: what it is and how to use it
A form of vitamin B3 found in many serums and moisturizers. Here is what it does, who tends to use it and how it fits into a simple routine.
What it is
How to use it
Pairs well with
Solace
EVEN SERUM
with niacinamide
30 ml
FOUND IN
02 · Even Serum
How to use it
Apply two drops to clean skin before moisturizer, morning and night. Introduce any new product gradually and patch-test first.
Solace
EVEN SERUM
with niacinamide
30 ml
STEP 02 · AFTER CLEANSING
Even Serum
A lightweight serum with niacinamide. Two drops, morning and night.
ADD TO BAG · $38
COMPLETE THE ROUTINE
Answer the search. Then show the product.
Fewer steps.
Clearer choices.
Palette
#2a2622
#d9a48f
#f3ede6
Deliverables
- Packaging system01
- Brand identity & guidelines02
- Shopify storefront03
- Ingredient library content plan04
- Technical & on-page SEO05
Next project
Copperline Plumbing
COPPERLINE
PLUMBING & HEATING
Brand, booking website and local SEO for a family-run US plumbing and heating company.
COPPERLINE
PLUMBING & HEATING
Plumbing and heating, fixed right the first time.
Family-run. Upfront pricing before any work starts.
Call now · 24/7
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Serving Eastside, Lakeview & nearby
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COPPERLINE
PLUMBING & HEATING
(555) 014-2290 · copperline.co
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