Studio concept · Food & beverage
Harbor Coffee Co.
Packaging and a launch campaign for a small-batch roaster stepping from farmers' markets onto supermarket shelves.
- Sector
- Food & beverage
- Year
- 2025
- Type
- Studio concept
- Services
- Graphic DesignDigital Marketing
Harbor
COFFEE CO.
Packaging and launch campaign for a small-batch roaster going to retail.
HARBOR
Ethiopia
Yirgacheffe
Jasmine · Peach · Honey
250G · WHOLE BEAN
HARBOR
Colombia
Huila
Red apple · Caramel · Cocoa
250G · WHOLE BEAN
HARBOR
Sumatra
Gayo
Cedar · Dark chocolate · Spice
250G · WHOLE BEAN
The brief
A roaster known locally for its market stall is moving into grocery stores, where it will sit next to national brands with much bigger budgets. We asked how Harbor could stand out on a crowded shelf and make its first campaign feel as personal as a conversation across the stall.
Harbor
COFFEE CO.
EST. 2025 · ROASTED BY THE SEA
ORIGIN 01
Ethiopia
#f2a93b
ORIGIN 02
Colombia
#d9623b
ORIGIN 03
Sumatra
#5f7d4e
TYPEFACE
Aa
Fraunces · a warm, hand-cut serif that reads like a stamp
One colour per origin keeps the range cohesive on the shelf while making every coffee instantly findable. Roast level reads as three dots.
Key idea
Colour per origin
A flexible system that keeps the range cohesive while making every coffee easy to find.
Our approach
How we solved it.
The packaging system uses bold, hand-cut typography and a colour-per-origin approach, so the range reads clearly from a distance and each coffee has its own personality. Tasting notes, roast date and brew guidance are placed where shoppers actually look first.
The launch campaign, 'Meet your roaster', puts the people behind the coffee front and centre across social, in-store displays and a short-form video series, with a QR code on every bag linking to brewing guides and a subscription offer.
HARBOR
Ethiopia
Yirgacheffe
Jasmine · Peach · Honey
250G · WHOLE BEAN
HARBOR
Colombia
Huila
Red apple · Caramel · Cocoa
250G · WHOLE BEAN
HARBOR
Sumatra
Gayo
Cedar · Dark chocolate · Spice
250G · WHOLE BEAN
Design decisions
- 1
Colour per origin
A flexible system that keeps the range cohesive while making every coffee easy to find.
- 2
Shelf-first hierarchy
Name, origin and roast level readable from two metres away.
- 3
Packaging as a channel
Every bag drives to content and subscriptions, turning one purchase into a relationship.
LAUNCH CAMPAIGN
Meet your roaster.
Social series, in-store displays and a QR code on every bag that turns one purchase into a subscription.
harborcoffee
Small batch · roasted weekly
Meet Sam, who roasted your Colombia.
MEET YOUR ROASTER · 03
“Light roast is a promise to the farm.”
MEET YOUR ROASTER · 03
“Light roast is a promise to the farm.”
Meet Sam, who roasted your Colombia.
Meet Sam, who roasted your Colombia.
MEET YOUR ROASTER · 03
“Light roast is a promise to the farm.”
Meet Sam, who roasted your Colombia.
MEET YOUR ROASTER · 03
“Light roast is a promise to the farm.”
Roasted this week.
Poured this morning.
Harbor
COFFEE CO.
Palette
#2b1a12
#f2a93b
#f6ecdf
Deliverables
- Packaging system01
- Label & bag artwork02
- Launch campaign concept03
- Social content templates04
- In-store point-of-sale05
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